SOLD for FOUR BILLION!!

What kind of amusement still sells?

What kind of amusement is (so far) immune from piracy and inflation?

SPORTS.

And the rising sport in our dangerous age is...MIXED MARTIAL ARTS.

Just 20 years old, the UFC is now worth FOUR BILLION.

"Is that so surprising nowadays?"

Last Saturday night, fans roared over yet another shift in the major women's title. You may recall (not) that Meisha beat Holly who beat Ronda. Well, she got beat. She was vanquished by a "woman" looked more like a male monkey.

After the fight, it was gleefully revealed she's a Brazilian Lesbian. You can imagine what her tender side is like? Right, strap on a dildo, maybe munch some shaven twat, and NOT risk getting pregnant with a Zika baby that her insane country has now turned into a global epidemic.

It seems just about EVERY month now, there's a Pay Per View card that makes a fortune.

IF I'M BEING HONEST, the UFC has a lot of colorful characters who make pro wrestlers look like steroid faggots. Which is sort of what pro wrestlers are.

The UFC (the most famous "sanctioning" body for MMA) offers old-fashioned Pro Wrestling gimmicks like playing to ethnicity. You'll find "COWBOY" Cerrone, and Ireland's fabulously annoying Connor McGregor, trucker faves like white trash Robbie Lawler, British braggart Michael Bisping, tons of Brazilians, the usual gigantic plodding Samoan (the oddly named Mark Hunt), and various flag-wavers from Serbia, Japan and Canada, etc. etc. There are tiny, dainty little fighters ("Mighty Mouse" is one nickname) and hilariously pot-bellied ones who defy all odds of being able to move at all ("Big Country" Nelson).

Happily, MMA is a low attention span sport. A slow, technical match won't bore anyone more than 10 minutes or so, while a boxing match can be scheduled for 40 minutes (including the rest breaks). Usually, a fight can end within one round, and does, with some semi-legal bit of mayhem like an elbow to the skull or a knee to the chin.

Add Shauna-type ring girls who mince around and do the mini wave and air-kiss right into the camera (YOU) and you're set. There's an announcer (ex-comedian) to explain (not really) how the fuck somebody suddenly twisted the other person's arm into submission or literally put the bastard to sleep. REAL.

More good news: at any time, a UFC or MMA fighter will be in the headlines for doing something obnoxious.

Again, these are REAL assholes. They are larger than life. They are proud of their ignorance, their perplexing karate and judo skills (idiot savants!) and their gruesome cauliflower ears. Their careers are generally a LOT shorter than pro boxers, and if they've won 10 or 12 fights, chances are they're on their way toward retirement. The only real surprise is that, for the moment, the number of fatalities is low. Not many end up carted away on a stretcher.

Each month you're bound to find (and it's to a lesser degree in anything from tennis to boxing) some match-ups that you MUST see because you're not sure what will happen. At best (and this is ME talking) you might wait till the following morning for a FREE torrent download, but most people have the disposable income and the stupidity to want to see it live, preferably with a room full of like-minded loudmouth beer-drinking bozos.

Dana White, the "mastermind" behind all of this, once declared he'd destroy the pirates. Now? Oh, I guess getting a FOUR BILLION sale says "living well is the best revenge."