Zendaya Coleman, Disney sewer rat to Cinderella pest

It's easy to be a star these days. Just have an idiotic first name, be a member of the overpopulating minority of the day, and you're in.

Tell me how any 18 year-old twat-squeak suddenly becomes an overbearing "star" you can't avoid? Why is it that out of nowhere, we suffer idiots such as Iggy Azalea and Andrea Grande? OR...a nasty sewer rat like Zandaya Coleman, who Disney decided to groom into a princess?

Make-up! Wardrobe! The kind of transformation Bruce Jenner wants:

Once the publicists twist everybody's arm in the media, and the bitch starts turning up in the gossip column, you move her to the front page by having her a) do a wardrobe malfunction, b) get into a spat with some other brat-star, or c) have her do something ethnic and insane and trick somebody into using the "N" word or making a racist statement.

In the case of this uninteresting rodent, it was the latter. She turned up "on the red carpet" where she didn't really belong, wearing her native "dreadlocks." Which got her derisive comments, which helped her play the race card and get even more attention.

HO' you hum.

This aspect of the media never changes. I remember so many of these fucking "controversies" coming across my desk, as in: "Oooh look at this juicy bit of non-news! Idiots will be fascinated! We MUST cover it." So we did.

I wasn't thrilled with this, or even the oldest publicity trick in the world: the swap. In the case of rodent Zendaya, I'm sure this was used as well. "If you do a write-up on this up and coming star with the silly first name, we JUST might give you an invite to our next Disney party, where you can take pix of sitting-duck superstars as they stand in front of a huge backdrop with the Disney logo on it."

I got so many variations on that theme: "If you interview this AWFUL rock group, we just might give you a half-hour phoner with the superstar you're desperate to cover."

Once the star "makes it," then the media just follows along blindly, long after that person's usefulness is over. Pam Anderson would be a good example, or "tits inflated, tits deflated" Tara Reid.

Meanwhile, really talented people go to the cattle calls, spend a fortune on resumes and pictures, pay money to D-list publicists who don't do anything, and eventually they give up. They take that day job, while civilians shrug in surprise and say, "Gosh, why aren't you on television? You're SO talented." And: "Here's what you do, after your 9 to 5 job, for which you have to get up two hours early, and for which you don't get home till late because of transportation and being expected to kick in overtime for free, you then spend a few hours working on a project you can hoist to YouTube?"

Also, spend the thousands that sewer rat Zendaya gets, free, to transform into someone who "looks" like a star, even if she is not.