Several in the rock business have dared to voice their disapproval. Sharon Osbourne, who certainly knows about hype, as well as bad music from guys who should've quit long ago, groused: ""U2, you are business moguls not musicians anymore. No wonder you have to give your mediocre music away for free cause no one wants to buy it. Guys, nothing is for free. How much you making?"
The answer of course was that this is a $100 MILLION promotion. Which led Sharon to more succinctly Tweet "Jimmy Iovine, iTunes, U2, you're a bunch of megalomaniacs. FUCK YOU."
Now the backlash has extended to people wanting to get rid of the album foisted on them by Apple:
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