Not too many of the stars in the great comedy "AIRPLANE" are still alive. And these guys look like Madame Tussaud figures:
Cheeses Christ, you know what they're promoting? CHEESE. They've shot some TV commercials suggesting you go on vacation to... Wisconsin which is known for almost nothing besides dairy products. (That's why the blow-up doll is wearing a "cheesehead" hat. Yeah, Wisconsin people are proud folks.)
The Wisconsin Tourist Board expects you and I to fly all the way to fucking Wisconsin, because we recognize two guys from the "Airplane" movie. I think there are cheese factories a lot closer, if anyone cares. And there are, oh, at least 40 other states in the Union that MIGHT have more to offer.
What can you do...Kareem's a washed up basketball player. Hays is just another sort of good-looking, not-too-funny actor of which there are thousands. They get a pay check and some people get some nostalgia when they see these ads run. (Just when and where they'll run, I have no idea. Maybe on a nearby local station in Minnesota? Like, "Right, right, we're tired of the thousand lakes and the millions of mosquitoes...damn, let's drive over to Wisconsin and eat some cheese...")
My International friends...what would be the equivalent? Maybe Jenny Hanley and John Hough doing a travel ad: "Things won't be grim if you spend a weekend in Grimsby..."
PS, those two will be signing photos, for payment, at the NEC memorabilia show, March 22-23rd. Not in Grimsby. In Birmingham.
http://www.memorabilia.co.uk/birmingham/
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