On Farcebook, if a D-lister shows a photo of her dinner plate, and writes, "About to dig in. I've got steak and potatoes," 100 assholes will repeat:
"Enjoy!" and "Bon appetit!" and "I love steak!"
It doesn't matter that they're repeating what two dozen others have just posted. THEY have to leave a fucking comment. PS, about half will be off-topic entirely: "You are wonderful!" "When will you come to New Jersey?" "I would marry you in a second!" "Val Kilmer was the best Batman!"
Why encourage this? In the case of The Beatles and Ron Howard's tired new documentary and the re-issue of a screechy, mediocre concert CD, it's this:
"I am being paid to work publicity on Twitter. My job is to not just post stupid shit but be "interactive." I better be able to generate hundreds and hundreds of dimwit posts or I won't keep my idiotic job."
WHAT can you say about having seen The Beatles, especially in a silly Tweet of a sentence or two? Nothing too profound. "I saw them standing there!" Har har. "It was a great show! I have not forgotten it."
People who DIDN'T see them have to comment, too. That includes, "Darn, I never saw them! I wasn't even born!" or "Fuck Off Obama."
In the real world, some people feel they have to "top" everyone in the room or at the dinner table. You told a joke? "I've got one..." But in the real world, your contribution better be worthwhile, or you'll get silence, embarrassed glances, and "Well, I think it's about time we called it an evening..."
Not so on the Internet, where morons can blissfully leave their inane drivel and be proud of it.
If only more people followed this blog's policy of NOT allowing COMMENTS.
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